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            Burlington County is the State of New Jersey’s geographically largest county, covering 819 square miles.  According to the 1990 U.S. Census of Population, the County had 395,000 persons living in it, who enjoy a 1996 median household income of $52,107.  Willingboro Township residents’ median household income for 1996 is estimated at an impressive $62,662.  Burlington County consists of urban, suburban and rural communities.

            The Route 130 Corridor in which the Willingboro Town Center project is located consists of 12 municipalities covering 59 square miles.  The Corridor’s 1990 population of 130,000 persons represents about one-third of Burlington County’s total population.  The population density of the Corridor is significantly higher than that of the County as a whole: 2,188 persons per square mile as compared to 482 persons per square mile.

            The municipalities immediately adjacent to Willingboro Township are Delran Township, Delanco Township, Edgewater Park Township and Burlington Township.  The New Jersey counties of Atlantic, Camden, Mercer, Monmouth and Ocean surround Burlington County.

            The communities within the Route 130 corridor are suburban and semi-urban in nature and are dominated by single-family housing types.  The Corridor’s population is aging, creating a need for housing catering to the particular needs of seniors.  This aging trend is projected to continue, resulting in mid- and long-term opportunities for younger, growing families to move into the area as single family homes are brought to market.

            Much of the Corridor is located along the Delaware River or adjacent to Ranoocas Creek.  The area lacks a central commercial node, presenting an opportunity for the Willingboro Town Center project to fulfill that role.  Much of the land area within the Corridor is developed, presenting options for additional development that include in-fill housing and the redevelopment of abandoned or deteriorated properties.

            The Burlington County and Corridor labor force is diverse.  More than 60 percent of the labor force is distributed among managerial, professional, technical, sales and administrative support jobs.  Overall employment in both the County and the Corridor has increased from 1980 to 1990.

            The Route 130 Corridor offers a skilled and educated workforce, with a higher percentage of persons over 25 who have attained high school diplomas, some college with no degree and associates degrees than the County and State.  The Corridor also has a slightly higher percentage of persons who have attained Bachelor and post-graduate degrees than Burlington County as a whole.