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Willingboro Town Center

[Under Construction]

Brownfield to Greenfield
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Willingboro Town Center is an innovative development in progress, dedicated to improving a community’s quality-of-life.  On the site formerly known as Willingboro Plaza, a dormant retail complex, the Willingboro Town Center development plan employs sustainable building practices in creating a mix of retail and commercial establishments, adult housing and community-oriented institutions. 

The Town Center will be located on a 56-acre parcel of land in the Township of Willingboro, a thriving community of 40,000 people in the center of Burlington County, New Jersey.  Although a vibrant, tight-knit community, Willingboro currently lacks a town center and has suffered from blight caused by closed businesses and economic decline along Route 130, the main north-south thoroughfare in the county. 

The Willingboro Town Center project seeks to revitalize a parcel of land according to the principles of “green” architecture and energy-efficient design with an emphasis on public transportation and walking.

This project embodies the State of New Jersey's State Plan, aimed at redeveloping land into economically valuable assets.  This development will be the first built of its kind in New Jersey and will serve as a prototype that can be duplicated throughout the State and the country.

The Town Center project stems from a partnership between ReNEWal Realty and the Township of Willingboro.  Willingboro has established a redevelopment area and special zoning for the site and ReNEWal has entered into an agreement to redevelop the property.  Together, this partnership has put in place the financing for construction and has built consensus among local officials and the public through an extensive, and ongoing, public participation process.

The project will create a mixed-use town center, capable of attracting national retailers, housing developers, light industrial users, commercial tenants, government offices and a variety of public amenities and institutions.  Simultaneously, the redevelopment plan embraces the principles of environmental protection and enhancement, seeking to use resources efficiently and create green, open spaces.  It also seeks to make the project a center of state-of-the-art technology.

The Burlington County Board of Chosen Freeholders has embraced this project and has identified Willingboro Plaza as a key target site needing redevelopment in the county-sponsored Route 130/Delaware River Corridor Strategic Plan.  The Freeholders have assisted the project team by providing technical support and information about the socio-economic landscape of the county.

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